Podcasts are popular and only gaining in popularity. People love podcasts because they can listen to them while commuting, exercising, or going about their daily business. For many people, audio is an easier way to digest information than reading.
One of the reasons podcasts are so popular is that they form an emotional connection. This is because the listener hears your actual voice; they're not just reading words you've written. If you look at popular podcasts such as Marc Maron's "WTF," Neil DeGrasse Tyson's "StarTalk Radio, or Dan Carlin's "Hardcore History," listeners develop a personal connection to the host of the show. A podcast is a great way to give your business the human touch.