Podcasts are popular and only gaining in popularity. People love podcasts because they can listen to them while commuting, exercising, or going about their daily business. For many people, audio is an easier way to digest information than reading.
One of the reasons podcasts are so popular is that they form an emotional connection. This is because the listener hears your actual voice; they’re not just reading words you’ve written. If you look at popular podcasts such as Marc Maron’s “WTF,” Neil DeGrasse Tyson’s “StarTalk Radio, or Dan Carlin’s “Hardcore History,” listeners develop a personal connection to the host of the show. A podcast is a great way to give your business the human touch.
Did you know that podcast listenership grew by 23% in 2016, and that it has grown 73% since 2013? While the idea of a “podcast” was still kind of new a few years ago, currently one in three American said they’ve listened to at least one AND as mobile use continues to explode, so does podcast listening.
Folks are listening to podcasts in their cars, while they walk, workout, as they commute to work, and everywhere else where it’s inconvenient to read or watch a video.
By providing awesome content in an audible format, you’re opening up your Spiritpreneur Warrior Goddess business to a wider audience.
In this course we’re going to cover all the basics you need to know to get started podcasting, including:
How a podcast can help your mission by reaching new audience members, building a relationship with your target market, establishing your Spiritpreneur guru expertise, and through these benefits, achieving whatever business goals are important to you.
How to choose topics that best show your expertise and that interest your audience, and choose the right format to most effectively deliver it to your tribe.
The basic set up to get you started producing your first podcast, and suggestions on more advanced options once your show is rolling.
Monetizing, monetizing, monetizing! Effective techniques for marketing your podcast and turning your active listenership into income through monetization.
How to take your podcast content and repurpose it to get more mileage out of it. YAY!
The fundamental best practices in podcasting and the podcasting terms you need to know
We’ve also included a checklist to help you remember all the steps for getting started, along with an overview of the steps you need to take to get your feed ready to be submitted to iTunes and spread around the web.
Once you start podcasting, you’ll see how little it can take to produce great results. It takes just a small investment in time and gear, but can produce engagement far surpassing what you’ll achieve elsewhere. And most importantly, you’ll have lots of fun with it, too.
Enjoy your journey into to podcasting. We think that with this guide you’ll find it’s much easier than you imagined.
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